Matt Fleischer | Meta Ad Strategy for Coaches & Consultants
Your ads are getting clicks.
Your landing page is getting traffic.
But the leads aren’t turning into money in your bank account.
Views up. Subscribers up. Hook rate, watch time — all green. Then you check Stripe and it’s flat. The scoreboard you’ve been winning isn’t the scoreboard that pays your bills.
Why am I here?
Because something in your funnel is leaking, and you can’t see where. Your CPL crept up and you don’t know when. Leads come in warm and go cold. ROAS swings month to month with no pattern.
You’ve tried new audiences, new creative, new hooks. Maybe you hired someone. Things shift, then stop shifting. You’re not failing — you’re guessing. Every change is a coin flip because nobody’s diagnosed the actual machine.
Am I in the right place?
Yes, if:
- You’re already running Meta ads with data to work with
- You’ve tried agencies, courses, or mentorships and still feel like you’re guessing
- You want to understand what’s happening in your campaigns — not hand them off
- You’re done with vanity metrics and want the principles underneath the tactics
No, if you haven’t started running ads yet or don’t have clients yet. The diagnostic needs data to work with. I’d rather tell you that now than take your money for something that won’t help you.
What do you want me to do next?
DM “DIAGNOSTIC” to @thesecretmattshow on Instagram.
One word. Usually a same-day reply.
What will happen if I do that?
- Short back-and-forth in DMs. I want to know what you’re running and what’s not working. If it’s not a fit, I tell you on the spot.
- I find your constraint — before you pay me anything. Send me access or screenshots. I dig into the actual data and tell you where the leak is. You walk away knowing what’s broken, whether or not you ever work with me.
- If you want help fixing it, that’s what you pay for. A diagnostic call where we go deeper, then you get the roadmap and resources to do the work: ad scripts in your voice, Ads Manager walkthroughs, a Content Bible, custom GPTs, a KPI tracker. Do this, then this, then this.
- I’m in your corner for 30 days. DM, email, screenshots, whatever channel works. The keys stay in your hand. I never touch your Ads Manager.
Watch: Why Cold Traffic Kills Your Conversions
Receipts
Behavior first. Numbers second.
A client message after we found the leak.
A client describing the shift once the ecosystem runs on its own.
Mid-engagement check-in.
The workflow once the machine is doing its job.
Now the numbers
Who I am
I’m Matt Fleischer. I came up through film, TV, VFX, and software production — industries where the job is shipping something complicated on time without wasting motion. That’s how I deliver this. Cut and dry. No 90-minute course modules with the real lesson buried at minute 73.
I’m not a guru. I’m a producer who happens to live inside Ads Manager. And I have direct access to a mentor who’s generated millions using the same system — so if we hit something I haven’t seen, you’re still covered.
One more thing: you don’t need a $20K/day budget. I’ve built this starting at $5/day. The ecosystem is the leverage, not the spend. A small operator with a well-built machine out-converts a big operator with a cold-traffic firehose. You’re not behind.
Common questions
How is this different from an agency?
An agency runs your ads. I help you run your own. The keys stay in your hand.
How is this different from a course?
A course hands you information. I diagnose your specific problems and give you specific instructions — do this, then this, then this — with me in your corner while you do the work.
I’ve been burned before.
I know. Most operators have. This isn’t one guy helping thirty people. It’s diagnosis on your business, against your numbers. The DM conversation is free — start there and see how it feels.
What if my budget is small?
The system runs at $5/day. If you have data to look at, we can work with it.
What does it cost?
I keep the number off the page on purpose. If you’re not a fit, I’ll tell you in DMs before you ever see a price. If you are, I’ll give you the number directly. No upsell ladder.
What happens after 30 days?
You’ll have a working system and the instinct to run it. The goal is that you don’t need me — you understand the machine.
Will this work for my niche?
The framework isn’t built for a niche. It’s built around how people buy. If you have an offer that converts when people see it, this gets more of the right people in front of it.
I need time to think about it.
The DM conversation costs nothing. Start there. You’re not committing to anything by sending one word.
Ready To Get Started?
One word. Same-day reply. We figure out fit from there.